Measure What Matters.
Improve What Works.
Arctic Tern Strategies helps employers, public health, nonprofit, and mission-driven organizations make evidence-informed decisions through evaluation, analytics, behavioral science, and strategic advisory support. Whether you’re launching a new initiative, measuring impact, or planning what’s next, we provide the clarity and expertise needed to move forward with confidence.
Led by Jennifer Morgan, MPH, PhD
Public health strategist, evaluation scientist, and analytics advisor with 15+ years of experience helping employers, public health organizations:
Measure impact
Improve programs
Understand behavior
Communicate outcomes
Make confident strategic decisions
Arctic Tern Strategies helps organizations translate evidence into action through an integrated approach to evaluation, analytics, behavioral science, and strategic decision support.
Integrated Expertise
Unlike firms that specialize in only one discipline, Arctic Tern Strategies integrates expertise across:
Public Health
Program Evaluation
Behavioral Science
Health Communication
Strategic Analytics
Outcome Measurement
Research Methods
Organizational Decision Support
Who we help
Does any of this sound familiar?
You have a program but aren't sure whether it's achieving its intended outcomes.
You've collected data but don't know how to turn it into actionable insights.
Leadership wants evidence of program impact.
You need a measurement and evaluation strategy.
You're struggling to engage participants in a health-related initiative.
You need senior-level evaluation expertise but aren't ready to hire a full-time employee.
From Insight to Impact
How we work
Arctic Tern Strategies specializes in helping organizations answer three critical questions through evaluation, analytics, behavioral science, and strategic advisory services.
Where are we now?
We’ll work together to understand what your data, programs, and stakeholders are telling you.
Where should we be going?
We’ll identify opportunities, prioritize outcomes, and define success.
How do we get there?
We’ll build a practical roadmap for measurement, improvement, communication, and impact.
Selected Impact
Helping organizations move from...
Unclear Outcomes → Clear evaluation frameworks
Data Overload → Actionable insights
Reporting Challenges → Stronger communication strategies
Measurement Gaps → Improved outcome tracking
Uncertainty About What Works → Evidence-informed program improvements
Complex Decisions → Strategic clarity and confidence
Low Engagement → Behavior-informed strategies
Selected Engagements
Program Evaluation Strategy
Challenge
An organization wanted to measure program effectiveness but lacked clear outcome metrics and an evaluation framework.
Approach
Developed a logic model, outcome measurement strategy, stakeholder engagement plan, and reporting framework.
Outcome
Leadership gained a practical system for measuring impact, monitoring progress, and communicating results to stakeholders.
Research & Analytics Insights
Challenge
An organization had survey and program data but struggled to turn findings into meaningful action.
Approach
Conducted statistical analysis and translated findings into practical recommendations.
Outcome
Leadership identified priorities for improvement and used findings to guide future planning.
Strategic Advisory Support
Challenge
An organization needed senior-level evaluation and analytics expertise without adding a full-time position.
Approach
Provided ongoing strategic advisory support, KPI development, measurement guidance, and reporting review.
Outcome
Improved decision-making processes and established a sustainable evaluation infrastructure.
Health Communication & Behavior Change Strategy
Challenge
An organization needed to increase participation in a health promotion initiative but was struggling with engagement.
Approach
Applied behavioral science principles, audience research, and communication strategy development to identify barriers and motivators.
Outcome
Created a behavior-informed communication strategy that improved audience engagement and strengthened program reach.
Examples represent typical types of engagements and outcomes and may be adapted to protect client confidentiality.
Program Evaluation Blueprint
Starting at $6,000-15,000
For organizations that know they need evaluation but don't know where to start.
Program Evaluation & Impact Assessment
Starting at $10,000-20,000
For organizations that want to know whether their programs are achieving their intended outcomes.
Research & Data Insights
Starting at $7,000-13,000
For organizations that need actionable insights from surveys, program data, needs assessments, and research studies.
Health Communication & Behavior Change Strategy
Starting at $5,000-10,000
For organizations that are struggling to engage their audience or want to improve participation in health-related programs.
Fractional Evaluation, Health Insights & Strategic Analytics Advisor
Starting at $2,500/mo
For organizations that need ongoing public health and evaluation expertise and strategic support without hiring a full-time employee.
Have a larger or multi-program evaluation need? Larger engagements are scoped individually based on project complexity — let's talk.
Jennifer Morgan, MPH, PhD is the founder of Arctic Tern Strategies, a consulting practice focused on helping organizations measure impact, improve programs, and make evidence-informed decisions.
With expertise spanning program planning and evaluation, behavioral science, public health, health communication, and advanced analytics, Jennifer partners with employers, nonprofits, wellness organizations, and health innovators to translate complex data into actionable insights. Her work helps organizations understand what is working, identify opportunities for improvement, and build strategies that drive meaningful outcomes.
Whether developing an evaluation roadmap, assessing program effectiveness, or providing ongoing strategic guidance, Jennifer combines scientific rigor with practical recommendations organizations can put into action.
Meet the Founder
Have Questions? Let's Chat
Every organization has its unique challenges and opportunities. We’d love to learn more about yours.
Send us a message to book your complimentary discovery call.